A step-by-step guide to using Helium 10
Let’s face it. Competition in the FBA space is getting stronger, with millions of people joining the Amazon seller program each passing year. If you really want to make the best of the amazing opportunity that is Amazon, you have to have the best tools available. Helium 10 is precisely such a tool, made to help you beat your competition and maximize your chances of success. Just try an amazon sales calculator for your business. So, without further ado, here is a step-by-step guide on how to use this amazing app.
What is Helium 10
Helium 10 is an all-in-one software designed for Amazon FBA sellers, specifically for private label entrepreneurs. It’s guiding mission is to give you every possible tool that you need to rise on top of Amazon rankings and it does so by providing you with solutions in fields such as:
- Product research
- Keyword research and optimization
- Helping you with product launch
- Keyword tracking
- It helps you with managing refunds
- Sales estimation and profit calculator and many more
In the words of its founder, Manny Coats their mission is to create the next generation of successful Amazon entrepreneurs by delivering a highly accurate and powerful software package at an affordable price so that everyone can achieve the financial success they deserve.
Helium 10 pricing
Holding true to their words Helium 10 has 5 pricing options and they all come in monthly or annually billed plans.
Those options are:
- A la carte $17-$97 - you only pay for the apps you use
- Platinum $97
- Diamon $197
- Elite $397
Free option - The free option is designed to give you a glimpse of all the features that Helium 10 offers. It gives you minimal usage of most of the tools, but not all of them, just so you can get a feel of the power of the software
A la carte - There is no need to cover this option since the features of all different apps that Helium 10 offers will be covered later in the guide, so you can decide for yourself which ones are you most interested in
Platinum - This option is great if you are just opening up your first FBA store and you still don’t have the grasp on all the different facets of an Amazon store. You will get unlimited use of the most useful features such as Blackbox, Magnet, and Trendster. It also allows you to automate up to 5000 emails a month and gives you alert on up to 300 ASINs
Diamond - This plan is great if you are selling plenty of products on Amazon and you already have a steady business going. The Diamond plan will give you 5000 keywords to track, 300 indexes to check, it will also automate up to 15000 emails per month and will give you alerts up to 600 ASINs
Elite - Elite plan may seem redundant compared to a Diamond plan since it’s quite possible that the Diamon plan will cover all of your needs no matter how big your business is. The elite plan increases the number of ASINs to 1000 and the number of emails to 50000. But, the Elite plan is great if you want to enter the private circle of Helium 10 and get access to:
- Private Facebook group
- Personal workshops
- Monthly training and updates
The elite option is designed for entrepreneurs who are already hugely successful on Amazon, but they want to lift their business into the stratosphere.
All of the tools Helium 10 offers
Helium 10 is great because it is designed with the purpose of being your go-to software.for all your FBA needs. The number of features the software offers is truly amazing since many of them are not found anywhere else. So let us begin.
As the name implies, Helium Cerebro is the big brain that powers Helium 10. It is a reverse ASIN lookup that will give you all the information you may need about a product you’re looking at on Amazon.
To use it simply paste the product’s URL and it will instantly give you a huge number of keywords that the product is currently ranking for. This will allow you to spy on your competition and know which keywords are they targeting. All of the guesswork is taken out of the equation and you are given an instant blueprint to a plan that’s already successful.
To make the most of it, make sure to paste the URL of product that has lot fo reviews since that product will be ranked for more keywords that the product that has a low amount of reviews.
To evaluate Cerebro’s results, you will also be given a Cerebro’s IQ score as well as CPR Total Giveaways.
What is Cerebro IQ score
In a nutshell, the Cerebro IQ Score is a number given by Helium 10;s algorithm that will give you an idea of how lucrative selling that product might be. The higher the number, the higher is the opportunity of selling that product. Ther are many factors that Helium 10 takes into account when calculating IQ score, but the most important one is ratio of search volume divided by the number of competing products.
A high score will indicate there is a small number of products competing for a large number of searches, while a low score will indicate that the number is highly competitive with a huge number of competitors offering the same product to a limited audience.
CPR 8-Day Giveaways
Now, this tool is simply amazing. Listen carefully if you’re a beginner. The most important thing to make money on Amazon is to make sure that your product is on the first page of results when people type in the required keyword.
If you are just starting out your business, it’s almost impossible to rank on the first page unless you’re the only one selling the product in question.
But, there is a tried trick to achieving just that. To get some sales velocity and the much-rquired reviews, you should include Giveaways. Yes, you will be losing money, but after you push through to the first page, the sales will be on autopilot. The hard part is getting there.
That is why Helium 10 has included 8-Day Giveaways which is an estimation of the number of products you need to give away to customers over an 8-da period in order for you to rank on the first page of Amazon results.
How to use Cerebro
The trick is quite simple. You are looking to find a profitable product that has a great sales history and low competition. Here are the steps required:
- Paste in already successful product’s URL
- Collect all the keywords the product ranks
- Sift through the data to find keywords with largest volume and lowest competition using Cerebro IQ and 8-Day Giveaways
- After you find the keywords with a low amount of products competing for them find the product that is easiest to rank on the first page of Amazon
- Voila, you have found a potentially winning product and now it’s time to sell it!
Magnet is great for expanding your keyword list and thus finding long-tail keywords that have the lowest competition. You use Magnet by providing it with a seed keyword and selecting from a list of search terms that are relevant for that keyword.
The magnet will then spew out a list of keywords that are related to the seed keyword and it will also include an approximation of monthly search volumes.
For example, you type in a keyword such as “dog food” and check all the boxes for the relevant suggestion and you will get a results list with all of the related keywords.The next part is boring and tedious, but that is where winners are made.
You should export all of the keywords in a spreadsheet and sift through the results until you narrow them down to a manageable few hundred ones that look most promising.After you have found all of the keywords that are relevant to the product you’re looking to buy put the most promising ones in the product title and the rest in the product description in the form of bulleted points.
That way you will rank for the maximum number of keywords for any product and you will maximize the amount of traffic that you get.
The next one is Frankenstein, and its usage is quite obvious from the title. You enter the list of relevant keywords into the Frankenstein and it will eliminate all of the useless keyword modifiers and leave you with the meat of the keywords.
Using it is quite easy, just paste in your keyword list, select necessary parameters and click a button.
When using Frankenstein make sure that it gives you the maximum of words that you can use in a product listing o that you can optimize your Amazon SEO.
Scribbles is a tool that Helium 10 uses to make sure that you don’t forget any important keywords in your product listing. Forgetting to put even 2 keywords could make a difference between 100 competitors and 1000.
It does so by moving keywords to the “used” list after you have typed them on your product pages such as in title, description and bullet points.Put the most important keywords in the title and the rest in the description, bullets and in backend keywords (in that order).
After you have completed the keyword research and you have a list of optimized keywords that you have entered into the appropriate fields on your product page its time to keep track of how well your keywords are raking.
The main point is to achieve organic rankings for the keywords that you have found using the before mentioned tools.
Keyword Tracker is made for that exact purpose, you just put in your product’s ASIN and all of the relevant keywords for that listing so that it can track their historical performance.
Helium 10 Blackbox
Helium 10 Blackbox is the newest addition to the already big list of tools available. Its main purpose is niche research.
It allows you to dig deep into every possible niche to help you find the most profitable products based on:
- Number of monthly sales
- Search volume
- Competiton and others
Let’s say you want to find a product that is medium-priced, has a lot of reviews and a high search volume. Just enter those criteria into the Blackbox and it will do most of the work for you. You will be given a list of hundreds of products that comply with the criteria.
Other Helium 10 tools
While we have covered the bread and butter of Helium 10, there are still some other tools that will save you plenty of time and headaches, and they are:
- Refund Genie - In the case of a damaged product or incorrect delivery, Amazon will give you a refund. But as you are scaling it’s almost impossible to keep track of ti yourself. This add on notifies you whenever you are eligible of a refund so that you don’t have to
- Inventory Protector : If your product is out of stock while a customer orders, that could be detrimental to your FBA business. Amazon penalizes such occurrences so Inventory Protector will notify you in case of emergency so you can safely stock up.
- Hijacker Alert: If you’re selling your own product there is a chance a scammer might try to copy it and sell it themselves. Hijacker Alert will notify you in that case so that you can contact Amazon and remove that threat
- Misspellenator : there are some words that Amazon does not auto-correct and since people make typos when entering search terms into Amazon you may decide to include a typo into your listing to catch some extra traffic
Helium 10 Chrome Extension
While not nearly as powerful as the Helium 10 web app, browser extension still comes with 5 very useful tools that will save you a lot of time. They will help you in finding products, estimating sales data and profits as well as to analyze your competitors
- Xray: a comprehensive list of market data to help you find a profitable product
- ASIN Grabber: Copy ASINs to create ads.
- Profitability Calculator: Calculate your profit margin based on all the necessary criteria
- Inventory Levels: view the inventory for any product
- Review Downloader: Learn about customer needs by sifting through the reviews
Helium 10 is a true beast of a tool. After you start using it chances are you won’t be able to live without it. It takes a huge amount of guesswork out of the equation and it gives you a blueprint of all the necessary steps you need to take on your journey to FBA stardom. But, it’s only a tool and to truly get the most of it to use your intuition as well as market knowledge to produce the best possible product listing possible. After that, it’s only a matter of time when you will be counting dollars in your bank account.